Set Up a Representative Office in Thailand

As businesses increasingly seek to expand their global footprint, Thailand has emerged as an attractive destination for companies looking to establish a presence in Southeast Asia. One avenue for market entry is through the setup of a Representative Office (RO). This article serves as a comprehensive guide, outlining the key steps, legal requirements, and considerations involved in establishing a Representative Office in Thailand.

  1. Understanding the Representative Office: A Representative Office in Thailand is a non-trading entity established to engage in market research, liaise with local partners, and promote the parent company’s products or services. Unlike a branch or subsidiary, an RO is restricted from conducting commercial activities or generating revenue.
  2. Eligibility and Activities: Not all businesses are eligible to set up an RO in Thailand. Typically, ROs are suitable for companies engaged in manufacturing, trading, or services with a track record of at least one year. The permitted activities include market research, product promotion, and facilitating communication between the parent company and local businesses.
  3. Approval from the Ministry of Commerce: The establishment of an RO requires approval from the Ministry of Commerce in Thailand. The parent company must submit an application, including details about the company’s background, financial status, and the intended activities of the Representative Office.
  4. Local Representative: An essential requirement for setting up an RO is the appointment of a local representative. This individual serves as the liaison between the RO and Thai authorities and must be a Thai national. The representative is crucial for ensuring compliance with local regulations and facilitating communication.
  5. Registration Process: Once approval is obtained from the Ministry of Commerce, the RO must be registered within 30 days. This involves submitting additional documents, such as the local representative’s identification, a lease agreement for the office space, and a letter of guarantee from the parent company.
  6. Office Space and Location: An RO must have a physical office space in Thailand, and the location should align with the approved activities. Choosing an office in a strategic business district can enhance the RO’s visibility and accessibility.
  7. Limited Duration and Renewal: It’s important to note that an RO in Thailand is granted a limited duration, typically three years. Before the expiration of this period, the parent company can apply for renewal, subject to meeting the ongoing requirements and demonstrating that the RO continues to serve its intended purpose.
  8. Financial Considerations: While an RO is not allowed to generate revenue in Thailand, it must have sufficient financial backing from the parent company to cover its operational expenses. This includes the costs associated with office rental, salaries, and other administrative expenses.
  9. Compliance with Tax Regulations: Although an RO is not subject to corporate income tax in Thailand, it must adhere to local tax regulations. This includes obtaining a Tax Identification Number (TIN) and fulfilling reporting requirements related to financial transactions.
  10. Limitations and Prohibitions: It’s crucial to be aware of the limitations and prohibitions imposed on ROs in Thailand. Engaging in commercial activities, signing contracts, and earning revenue are strictly prohibited. Failure to comply with these restrictions can lead to penalties, including the revocation of the RO’s registration.
  11. Engaging Professional Services: Given the intricacies of establishing a Representative Office in Thailand, engaging professional services is advisable. Legal consultants and business advisory firms with expertise in Thai corporate law can provide invaluable assistance, ensuring a smooth and compliant setup process.


Setting up a Representative Office in Thailand offers businesses a strategic gateway into the Southeast Asian market. By following the outlined steps, adhering to legal requirements, and seeking professional guidance when needed, companies can establish a visible and legally compliant presence in Thailand. A well-established RO not only facilitates market entry but also lays the groundwork for potential future expansion and success in this dynamic and growing business landscape.

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